This book provides an overview and introduction to beekeeping without delving too deeply into technical specifics. In tone and design it seems intended for people who are curious about or have a casual interest in the subject of beekeeping. Since that is the category into which I fall, it was an excellent choice for me.
One design element I particularly appreciated was that all images in the book were line drawings. It helped to maintain a cohesive aspect to the book's design that a mixture of line drawings and photographs would not have accomplished.